When it comes to Oculus app content, we’re all familiar with the Oculus storefront and its strict curation. This keeps the quality of games and experiences up and prevents poor-quality apps from sliding into the cracks. This also makes it difficult for independent developers to make their VR content on the Oculus platform.
To address this issue, Oculus recently launched a new program called «App Lab» to give independent developers an official platform to post their VR content without going through the rigorous curation process of the Oculus storefront. The App Lab is very similar to the Oculus storefront. You can browse and download apps exactly like you would with a traditional virtual storefront. However, it’s much less curated.
If your app performs well in the App Lab it could be promoted to the Oculus Storefront, where it will gain more recognition and be seen by a wider range of users. However it’s not based solely on download numbers, but also on factors such as retention metrics, long-term profitability, the development team, etc.
If you’re looking to explore the entire range of Oculus Quest apps, we recommend that you enable developer mode on your Meta headset and then try App Lab. There are a variety of interesting games and experiences including popular nongames like Tilt Brush which turns your headset in to an immersive art studio. There are many cool VR media apps, like Quill Theater, which showcases the amazing community-created 6DoF animation and movie content.
